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Made for China

Overview of attention for book
Cover of 'Made for China'

Table of Contents

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    Book Overview
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    Chapter 1 Understanding China’s Consumers
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    Chapter 2 The Leaders Behind the 21 Made-for-China Success Stories
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    Chapter 3 Inspiring Consumers’ Dreams and Styles: Modern Media
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    Chapter 4 Getting that Dream Job: Tarena
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    Chapter 5 Diversifying the Product: GreenTree Inn
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    Chapter 6 Brand to Platform: Daphne
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    Chapter 7 Boutique Is Beautiful: Grace Vineyard
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    Chapter 8 High Above the Rest: Toread
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    Chapter 9 Reaching More Households, Offering More Products: Suning
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    Chapter 10 Households Upgrading Appliances: Haier
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    Chapter 11 Home-Style Dreams: Kuka
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    Chapter 12 FMCG Premiumization: Liby
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    Chapter 13 Medical Care Going Private: BYBO
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    Chapter 14 Protecting Lifestyle and Loved Ones: New China Life Insurance (NCI)
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    Chapter 15 Brand Trust: Yili
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    Chapter 16 Supermarket Sophistication: Yonghui
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    Chapter 17 Urban Fast Food Formats: Gil Wonton
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    Chapter 18 Better Booze: Jing Brand
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    Chapter 19 Turning TCM Classics into FMCGs: Guangzhou Pharma
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    Chapter 20 Curious About the World: Ctrip
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    Chapter 21 Eater-tainment: Hai Di Lao
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    Chapter 22 Chinese Hollywood: Wanda
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    Chapter 23 Home Entertainment: TCL
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    Chapter 24 Made for China: The Future
Attention for Chapter 1: Understanding China’s Consumers
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Citations

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Readers on

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Chapter title
Understanding China’s Consumers
Chapter number 1
Book title
Made for China
Published by
Springer, Cham, January 2018
DOI 10.1007/978-3-319-61584-4_1
Book ISBNs
978-3-31-961583-7, 978-3-31-961584-4
Authors

Christian Nothhaft, Nothhaft, Christian

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 5 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 3 60%
Other 1 20%
Unknown 1 20%
Readers by discipline Count As %
Business, Management and Accounting 2 40%
Social Sciences 1 20%
Engineering 1 20%
Unknown 1 20%