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The impact of title event sponsorship announcements on shareholder wealth

Overview of attention for article published in Marketing Letters, October 2008
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#37 of 285)
  • High Attention Score compared to outputs of the same age (93rd percentile)
  • Good Attention Score compared to outputs of the same age and source (71st percentile)

Mentioned by

news
1 news outlet
twitter
4 X users

Citations

dimensions_citation
90 Dimensions

Readers on

mendeley
131 Mendeley
Title
The impact of title event sponsorship announcements on shareholder wealth
Published in
Marketing Letters, October 2008
DOI 10.1007/s11002-008-9064-z
Authors

John M. Clark, T. Bettina Cornwell, Stephen W. Pruitt

X Demographics

X Demographics

The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 131 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 2 2%
Germany 1 <1%
Taiwan 1 <1%
Canada 1 <1%
Unknown 126 96%

Demographic breakdown

Readers by professional status Count As %
Student > Master 26 20%
Student > Bachelor 22 17%
Student > Ph. D. Student 13 10%
Student > Doctoral Student 10 8%
Professor 10 8%
Other 15 11%
Unknown 35 27%
Readers by discipline Count As %
Business, Management and Accounting 60 46%
Economics, Econometrics and Finance 15 11%
Social Sciences 8 6%
Sports and Recreations 7 5%
Computer Science 1 <1%
Other 3 2%
Unknown 37 28%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 15. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 September 2019.
All research outputs
#2,034,374
of 22,765,347 outputs
Outputs from Marketing Letters
#37
of 285 outputs
Outputs of similar age
#5,867
of 91,146 outputs
Outputs of similar age from Marketing Letters
#2
of 7 outputs
Altmetric has tracked 22,765,347 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 91st percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 285 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.1. This one has done well, scoring higher than 87% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 91,146 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 93% of its contemporaries.
We're also able to compare this research output to 7 others from the same source and published within six weeks on either side of this one. This one has scored higher than 5 of them.