Sponsored Product-Based Competition and Customer Engagement: A Study of an Esports Competition in the Video Game Industry
Article in Production and Operations Management (February 2024)
The most recent citing publications are shown below. View all 90 publications that cite this research output on Dimensions.
Article in Production and Operations Management (February 2024)
Article in Managing Sport and Leisure (February 2024)
Conference proceeding (December 2023)