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Marketing Aspects of International Business

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Cover of 'Marketing Aspects of International Business'

Table of Contents

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    Book Overview
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    Chapter 1 International Marketing: Past, Present, and Future
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    Chapter 2 International Marketing as Part of the Marketing Process
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    Chapter 3 International Business Theory and Marketing Theory: Elements for International Marketing Theory Building
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    Chapter 4 The Role of Economies of Scale in International Marketing
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    Chapter 5 The Regulation of Advertising around the World in the 1980s and Beyond: Precipitating Circumstances, Motivations, and Forces
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    Chapter 6 Have Technological Developments Made Current International Marketing Practices/Strategies Obsolete?
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    Chapter 7 Marketing: The Missing Link in Economic Development
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    Chapter 8 The Foreign Orientation of Management as a Central Construct in Export-Centered Decision-Making Processes
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    Chapter 9 International Marketing Planning: An Iconoclastic View
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    Chapter 10 Export Marketing Channels: Some Theoretical Considerations
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    Chapter 11 Global Strategy and the Control of Market Subsidiaries
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    Chapter 12 International Marketing in the 1980s and Beyond: Research Frontiers
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Title
Marketing Aspects of International Business
Published by
Springer Netherlands, December 2012
DOI 10.1007/978-94-009-5646-9
ISBNs
978-9-40-108990-6, 978-9-40-095646-9
Editors

Hampton, Gerald M., Gent, Aart P.

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