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Marketing Aspects of International Business

Overview of attention for book
Attention for Chapter 1: International Marketing: Past, Present, and Future
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Citations

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Readers on

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1 Mendeley
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Chapter title
International Marketing: Past, Present, and Future
Chapter number 1
Book title
Marketing Aspects of International Business
Published by
Springer, Dordrecht, January 1984
DOI 10.1007/978-94-009-5646-9_1
Book ISBNs
978-9-40-108990-6, 978-9-40-095646-9
Authors

Warren J. Keegan, Keegan, Warren J.

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Iran, Islamic Republic of 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 200%
Readers by discipline Count As %
Business, Management and Accounting 2 200%