Chapter 2 International Marketing as Part of the Marketing Process

Chapter 3 International Business Theory and Marketing Theory: Elements for International Marketing Theory Building

Chapter 4 The Role of Economies of Scale in International Marketing

Chapter 5 The Regulation of Advertising around the World in the 1980s and Beyond: Precipitating Circumstances, Motivations, and Forces

Chapter 6 Have Technological Developments Made Current International Marketing Practices/Strategies Obsolete?

Chapter 7 Marketing: The Missing Link in Economic Development

Chapter 8 The Foreign Orientation of Management as a Central Construct in Export-Centered Decision-Making Processes

Chapter 9 International Marketing Planning: An Iconoclastic View

Chapter 10 Export Marketing Channels: Some Theoretical Considerations

Chapter 11 Global Strategy and the Control of Market Subsidiaries

Chapter 12 International Marketing in the 1980s and Beyond: Research Frontiers