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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

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Table of Contents

  1. Altmetric Badge
    Book Overview
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    Chapter 1 The Effect of Narrative on Advertising Persuasiveness: The Moderating Role of Concreteness Language: An Abstract
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    Chapter 2 A Signalling Approach to Enhance the Advertising Effectiveness of Customer-Ideated New Products: An Abstract
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    Chapter 3 What Really Drives Customer-Brand Relationships? Evidence from an Emerging Market: An Abstract
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    Chapter 4 Attachment Styles and Brand Relationships: An Abstract
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    Chapter 5 When Good Brands Do Bad: The Sequel: An Abstract
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    Chapter 6 Brand Association and Emotional Confidence: Determinants of Brand Loyalty: An Abstract
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    Chapter 7 A Conceptual Framework of Erasmus Students as Advocates of a Country Brand: An Abstract
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    Chapter 8 CSR Communication of Hotels and Consumer Responses Towards it: An Abstract
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    Chapter 9 Social Responsibility in Adventure Tourism: Analysis of Companies in the Central Region of Portugal
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    Chapter 10 All by Myself! The Sustainable Liability on Responsible Fashion: An Abstract
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    Chapter 11 The Evolution of the Impact of Religion and Life Satisfaction on Environmental Concern: An Abstract
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    Chapter 12 Ethical Perceptions on Cigarette Marketing: An Abstract
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    Chapter 13 Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual Framework: An Abstract
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    Chapter 14 Co-Creation in a Marketing Classroom: An Abstract
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    Chapter 15 Antecedents of Tourism Destination Loyalty: The Role of Destination Image, Satisfaction, and Identity Salience: An Abstract
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    Chapter 16 What is the Role of the Relationship in CRM? Exploring the Gaps Between Intended and Actual Behavior: An Abstract
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    Chapter 17 Special Session: Reviewing the Reviewers-Insights on How to Read, Interpret, and Respond to Reviewers: An Abstract
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    Chapter 18 Dire Straits, Sad Planet: How Facial Emotion, Anthropomorphism, and Issue Proximity Affect Green Communication
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    Chapter 19 Advertising Design in Food Marketing: Comparing the Effectiveness of Sensory, Functional and Symbolic Ad Content for Product Evaluation: An Abstract
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    Chapter 20 Understanding the Viability of the Three Types of Approach of Advertising in Emerging Markets
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    Chapter 21 In the Conflict Between the Heart and Mind: Involvement and Aspiration Matter: An Abstract
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    Chapter 22 Talking About My Generation: The Influence of Age on Counterfeit Luxury Consumption in the GCC Countries: An Abstract
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    Chapter 23 Understanding the Luxury Consumption During Weddings in Southern India: An Abstract
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    Chapter 24 The Role of Proactive and Reactive Corporate Social Responsibility as an Extrinsic Cue in Mitigating Consumers’ Privacy Concerns: An Abstract
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    Chapter 25 Optimal Advertising Strategies for Multinational Enterprises Facing a Product-Harm Crisis: An Abstract
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    Chapter 26 The Effects of Food-Related Retail Ambient Scents on Healthy/Unhealthy Food Purchases: An Abstract
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    Chapter 27 The Effects of Retail Ambient Music and Noise on Food Purchases: An Abstract
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    Chapter 28 It’s all in the Mix: How Music and Light Affect Shoppers’ In-Store Behavior: An Abstract
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    Chapter 29 Consumer Engagement Through Live Customer Service: An Abstract
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    Chapter 30 Consumers’ Willingness to Try a Robotic Shopping Assistant: The Role of Imagery: An Abstract
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    Chapter 31 A ZMET Study of Real Meanings on Virtual Experiences in Young Consumers: An Abstract
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    Chapter 32 Special Session: Does Marketing Have the Right Answers? Questions of Growth, Measurement, Insight, and Heart: An Abstract
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    Chapter 33 The Relationship Between Collectivism and Seeking Product-Related Information on Social Networking Sites: An Abstract
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    Chapter 34 A Framework and Call for Scholarship on “The Dark Side of Social Media”: An Abstract
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    Chapter 35 Enriched Digital Catalogues: A Multi-study Approach: An Abstract
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    Chapter 36 Exploring the Young People’s Cognitive Structure and Switching Intention Toward Social Networking Sites: An Abstract
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    Chapter 37 Overcoming the Rejection of Changing Sales Force Technologies Through Managerial Support: An Abstract
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    Chapter 38 What Salespeople Don’t Say: A Review of Literature on Nonverbal Communication of Salespeople: An Abstract
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    Chapter 39 Value in Sales Interactions: A Study from the Buyer’s Perspective: An Abstract
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    Chapter 40 The Impact of Psychological Ownership on Betrayal in the Sharing Economy: An Abstract
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    Chapter 41 The Influence of Men’s Body Dissatisfaction in Appearance-Related Behaviors: The Moderator Role of Public Self-Consciousness: An Abstract
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    Chapter 42 Big Data-Infused Service Encounters: Augmenting Emotional Labor and Improving Organizational Outcomes: An Abstract
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    Chapter 43 Exploring the Influence of Supervisor Support, Fit, and Job Attractiveness on Service Employee Job Resourcefulness: An Abstract
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    Chapter 44 Help Me, Help You: The Consumer’s Perceptions of “Green” Credit Cards: An Abstract
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    Chapter 45 “Buy Me, I’m Green”: The Effects of Verbal and Visual Claims on Consumer Responses to Environmental Products: An Abstract
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    Chapter 46 Modern Marketing Research Techniques and Policymaking in Wyoming’s State Budgeting: An Abstract
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    Chapter 47 The Hedonic and Utilitarian Value of Volunteering as an Act of Symbolic Consumption: An Abstract
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    Chapter 48 Individual Differences in Reactions to Aggression in Advertising and Knowledge Structures’ Perspective: An Abstract
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    Chapter 49 Nutrition Labeling on Menus: Who Notices and Uses this Information?
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    Chapter 50 Investigating the Impact of Conflicting Roles of Work and School on Service Providers: An Abstract
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    Chapter 51 Enhancing the Customer Experience: Understanding UK Consumers’ M-Shopping Adoption Intention
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    Chapter 52 Sharing in Real and Virtual Spaces: A Motivational and Temporal Screen- Sharing Approach
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    Chapter 53 Exploring the Impact of Self-Service Technologies on Retail Shoppers: An Abstract
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    Chapter 54 Special Session: May the Odds Be Ever in Your Favor: An Abstract About Improving Your Odds and Successfully Navigating the Academic Job Market
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    Chapter 55 Virtual Car Information in Real Spaces Right in Your Face: Assessing the System Acceptance of Head-Up Display: An Abstract
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    Chapter 56 Monsters in Our World: Rethinking Narrative Transportation in Pokémon Go’s Mixed Reality: An Abstract
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    Chapter 57 An Investigation of the Effect of Nostalgia Proneness and Consumer Innovativeness on Acceptance of Retro Products
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    Chapter 58 The Impact of Existential Anxiety on Attitude Toward Product Innovation: An Abstract
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    Chapter 59 Marketing Secrets: A Conceptual Model and Quasi-Experimental Study: An Abstract
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    Chapter 60 Digitally Engaged Services: A Multi-Level Perspective on Technology Readiness and Value Co-Creation Behaviour in Higher Education: An Abstract
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    Chapter 61 How to Design an Online Digital Marketing Course that Helps Improve Student Participation
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    Chapter 62 Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract
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    Chapter 63 Mood and Luxury Perception: A Tale of Two Genders: An Abstract
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    Chapter 64 Support for a Motivation-Based Typology of Unsolicited Customer Feedback
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    Chapter 65 Causes and Control of Vagueness in Construct Definition and Item Construction: An Abstract
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    Chapter 66 Using the Evaluative Space Grid to Better Capture Manifest Ambivalence in Customer Satisfaction Surveys: An Abstract
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    Chapter 67 The Impact of Product Shadows in Ad Frames on Product Volume Perceptions and Consumer Willingness to Pay: An Abstract
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    Chapter 68 How Visual Sensory Cues Influence Reactions on Social Media: An Abstract
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    Chapter 69 Vertical vs. Horizontal Packaging Design: Investigating the Effects of Packaging Form on Consumers’ Perception of Utilitarian FoodProducts: An Abstract
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    Chapter 70 Mobile Marketing: A Consumer Behaviour Perspective: An Abstract
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    Chapter 71 Valuing Authenticity: Exploring the Role of Consumer Traits in Restaurant Choice: An Abstract
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    Chapter 72 The Effects of Visual Context on Construal Level in Online Shopping: An Abstract
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    Chapter 73 Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer Behavior: An Abstract
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    Chapter 74 The Online Shopping Experience (OSE): Expanding an Existing Framework: An Abstract
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    Chapter 75 Physical Shopping Value in a Digitalized Setting: An Abstract
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    Chapter 76 A Dual Process Perspective on Congruent and Incongruent Placements as an Advertising Tactic: An Abstract
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    Chapter 77 Effects of Video Manipulation on Believability and Consumer Attitudes in Direct-to-Consumer Pharmaceutical Advertising: An Abstract
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    Chapter 78 Magazine Advertising: High on Drugs: An Abstract
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    Chapter 79 An Abstract: Brand Orientation as Antecedent to Brand Value: Construct Redefinition and Conceptual Model
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    Chapter 80 Place Brand Communities: From Terminal to Instrumental Values: An Abstract
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    Chapter 81 What Kind of Product Do I Expect from this Brand? The Imagery Effects of Brand Logo Symmetry on Product Design: An Abstract
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    Chapter 82 Discovering Surrogate Branding via Online Image Development, a Case from India: An Abstract
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    Chapter 83 Social Customer Relationship Management and Company Intervention: A Strategy to Build Trust: An Abstract
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    Chapter 84 What Drives Green Product’s Consumption in Vietnam? A Moderating and Mediating Effects Analysis: An Abstract
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    Chapter 85 Fast-Moving Consumer Goods (FMCGs) and Emerging Markets: Consumer Convergence, MNCs, and Globalization: An Abstract
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    Chapter 86 Exploring the Structure of Chinese Consumers’ Attitudes Toward Genetically Modified Foods: An Abstract
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    Chapter 87 The Influence of Brand Loyalty and Nutrition in Soft Drink Consumption of South African Children
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    Chapter 88 Packaging Texture and Shape as Enhancers for Brand Positioning: The Moderating Role of Need for Touch (NFT): An Abstract
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    Chapter 89 The Mediating Role of the Affection and Cognition in the Influence of Celebrities on Brand Relationship Management: An Abstract
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    Chapter 90 “ Since When?” Brand Heritage’s Signaling Effects: An Abstract
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    Chapter 91 A Look into the (Not So) Bright Side of Life: An Exploration of the Negative Service Encounter and Its Effect on the Next Customer: An Abstract
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    Chapter 92 An Abstract: Comparative Attributions in an Industry-Wide Service Failure
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    Chapter 93 Transforming Consumer Well-Being Through Service Ecosystems: The Case of Disruptive Events: An Abstract
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    Chapter 94 Say No to Your Consumer, He Will Like it (Or at Least the Taste of it)!: An Abstract
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    Chapter 95 Thermal Spas Internet Marketing: An Analysis of Portuguese Thermal Spas’ Websites
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    Chapter 96 Just a Mental Problem: Acceptance and Barriers of Using Ethnographic Methods for Product Innovations for SMEs in B2B Markets: An Abstract
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    Chapter 97 The Contingency Factors on the Relationship Between New Product Preannouncements and Firm Value: An Abstract
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    Chapter 98 Salespeople’s Linchpin Role: Salesperson Relational Incongruity and its Impact on Sales Performance and Customer Ownership: An Abstract
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    Chapter 99 An Integrated Perspective for Reappraising Effects of Word-of-Mouth Communication of Negative Corporate Publicity and Consumer Status: An Abstract
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    Chapter 100 Reappraising the Role of Word-of-Mouth Communication as Both Antecedent and Outcome in Relationship Marketing: An Abstract
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    Chapter 101 A Meta-Analysis of Deceptive Advertising: An Abstract
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    Chapter 102 Internet of Things (IoTs) and Marketing: Conceptual Issues, Applications, and a Survey: An Abstract
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    Chapter 103 Elementary, My Dear Watson: The Use of Artificial Intelligence in Marketing Research: An Abstract
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    Chapter 104 A Platform Approach in Servitization: How Platform Openness Can be Used to Control Solution Networks: An Abstract
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    Chapter 105 Enhancing Customer Experience in the Sharing Economy: An Abstract
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    Chapter 106 Influence of Store Managers’ Climate of Concern for Employees on FLE Commitment, Customer Word-of-Mouth, and Store Traffic Growth: An Abstract
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    Chapter 107 How Shelf Space Allocation of Terroir Products Improve the Financial Performance of Grocery Stores?
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    Chapter 108 Female Consumers, Advertisements, and Age-Based Differences: An Abstract
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    Chapter 109 “Pax Advertisinia”: A New Era of Unstereotyping of Women in Advertising: An Abstract
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    Chapter 110 Perceived Brand Luckiness: Scale Development and Validation: An Abstract
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    Chapter 111 Consumer Evaluation of Brand Alliance Under Distraction: An Abstract
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    Chapter 112 Life Stories and Marketing: Application on Child Socialization of Socially Responsible Consumption: An Abstract
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    Chapter 113 How Augmented Reality Affects Advertising Effectiveness: An Abstract
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    Chapter 114 Consumer Overconsumption: A Conceptual Model of its Antecedents and Consequences: An Abstract
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    Chapter 115 The Use of Rhetoric and Emotional Appeals in Fitness Ads: An Abstract
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    Chapter 116 Cuteness Makes the Sale? How Consumer Responses are Affected by Message Framing and Crowding
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    Chapter 117 Exploring the Link and Relevance of Playfulness to Identity: An Abstract
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    Chapter 118 O Creativity, Where Art Thou? The Impact of Fear on Creativity Perception: An Abstract
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    Chapter 119 Unpacking the Account Executive Performance, its Antecedents, and Relational Outcomes: An Abstract
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    Chapter 120 Abstract Thinking and Salesperson Entrepreneurial Orientation: An Abstract
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    Chapter 121 Learning from External Network and a Firm’s New Product Innovation: An Abstract
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    Chapter 122 The Impact of Absorptive Capacity onto Customer Participation in New Product Development: An Abstract
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    Chapter 123 Validating Satisfaction as a Mediator between Quality Constructs in Ongoing Supplier Relationships: An Abstract
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    Chapter 124 Guanxi and Organizational Performance: A Cost-Benefit Perspective: An Abstract
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    Chapter 125 Understanding Consumers’ High-Risk Consumption Behavior of Pharmaceuticals: An Abstract
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    Chapter 126 Internet Addiction and Its Impact on Consumer’s Buying Behaviour: A Conceptual Framework: An Abstract
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    Chapter 127 Conspicuousness of Consumption Determines when Brands Benefit Most from Offering Ethical Attributes: An Abstract
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    Chapter 128 A Physiological Exploration of Visual Social Media Marketing: An Abstract
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    Chapter 129 The Linguistics of Brand Interactivity: Communicating Brand Personality, Sentiment, and Emotionality on Facebook: An Abstract
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    Chapter 130 Understanding the Influence of Consumer Embeddedness in Online Communities: An Abstract
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    Chapter 131 Wine Qualities and Consumer Satisfaction: An Abstract
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    Chapter 132 First Thoughts on the Impact of Anthropomorphism on Showrooming Behavior: An Abstract
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    Chapter 133 Limiting Negative Effects of Interruptions in Commercial Interaction by Salespeople Explanations: An Abstract
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    Chapter 134 The Role of Negative Online Reviews as Informants and Recommenders: An Abstract
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    Chapter 135 I Can See You… But Should I Trust You? Moderating Effect of Product Review Modality on Valence: An Abstract
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    Chapter 136 Frontline Frustration: The Experience of Point-of-Sale Cause Marketing from the Cashier and Customer Perspectives: An Abstract
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    Chapter 137 An Abstract: The Value of Sustainability: A Three-Dimensional Approach for Assessing Explicit and Implicit Effects of Brand Sustainability
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    Chapter 138 Ethical Labeling: How Retailers Can Increase Their Brand and Store Image by Selling Ethical Labeled Private Label Products: An Abstract
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    Chapter 139 Managing Stereotypes in the Classroom: What Stereotypes Exist and How Do We Respond? An Abstract
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    Chapter 140 Using Marketing History in the Modern Classroom: An Abstract
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    Chapter 141 Emergence of Generative Learning Based Market Orientation from Micro-Macro Level Interactions
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    Chapter 142 Composition and Compensation: Effect on the Value of New Product Introductions: An Abstract
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    Chapter 143 Cause Placement: Initial Empirical Findings: An Abstract
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    Chapter 144 Special Session: Better Food, Better Life, and Applying Marketing to Achieve Social Change: An Abstract
  146. Altmetric Badge
    Chapter 145 An Abstract: Healthy Food Promotion with an App?
  147. Altmetric Badge
    Chapter 146 An Abstract: Understanding Food Routines: Focus on Interactions Between Food Waste and Healthy Eating with Practice Theories
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    Chapter 147 An Abstract: Do We Need to Imply a Full Mix? 4P Versus 1P
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    Chapter 148 An Abstract: Transitioning Understanding to Behavioral Change
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    Chapter 149 Best Practices for Inside Sales Professionals: An Historical Analysis
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    Chapter 150 Exploring the Role of Technology in Promoting CRM Capabilities in Direct Selling Marketing Channels: An Abstract
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    Chapter 151 Examining Consumers’ Reactions and Firms’ Responses to Price Mistakes: An Abstract
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    Chapter 152 You Deserved That: The Roles of Purchase Effort and Loyalty in Explaining Price Inequality Outcomes
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    Chapter 153 You Get What You Pay For: Physical Placebo Effects of Price Discounts: An Abstract
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    Chapter 154 Differentiating Customer Engagement and Customer Participation in Service Marketing: An Abstract
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    Chapter 155 Family Vacation Travel: An Application of the Theory of Reasoned Action: An Abstract
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    Chapter 156 Intercultural Accommodation and Service Quality Perceptions: What Accommodating Factors Really Matter to Ethnic Minority Consumers: An Abstract
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    Chapter 157 R&D Information Disclosure in the Service-Providing Sector: An Abstract
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    Chapter 158 The Efficacy of Crowdsourcing for Early-Stage New Product Development: An Abstract
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    Chapter 159 Manipulating Context Dependence Changes Susceptibility to the Social Eating Environment: An Abstract
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    Chapter 160 If it Smells Like Sweat, is that Still a Sensory Experience? Sensory Marketing and the CrossFit Phenomenon: An Abstract
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    Chapter 161 A Glass Wide Open: How Glass Shape Influences Extraversion and Happiness: An Abstract
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    Chapter 162 Measuring Attitudes toward Customer Surveillance: An Abstract
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    Chapter 163 An Abstract: Immersive Virtual Environments: A Whole New World
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    Chapter 164 Understanding Consumer-Generated Content About Luxury Brands Using Big Data: An Abstract
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    Chapter 165 An Abstract: Consumer’s Acceptance of Food Innovations: Effects on Product Perception and Consumer Behavior
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    Chapter 166 Front-Line Service Role Engagement and Subjective Well-Being of Socially Disadvantaged Employees: An Abstract
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    Chapter 167 Humor and International Ads: The Impact of Culture and Emotions on Advertising Effectiveness in France, the USA, and China: An Abstract
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    Chapter 168 Managing Stakeholder Interests in a Nonprofit Setting: Who Matters Most? An Abstract
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    Chapter 169 Can Green Consumer Expectations Match Heirloom Seed Farmers’ Values?
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    Chapter 170 Positioning and Planning of Sustainability Initiatives: An Abstract
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    Chapter 171 The Role of Label-Flavor Color Congruence on Consumer Judgments of Appropriateness and Visual Appeal: An Abstract
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    Chapter 172 Tales of Food Labeling: Experimental Studies on the Effects of Advertisings and Warnings on Food Labels in Brazilian Context: An Abstract
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    Chapter 173 An Abstract: Feel the Grip and Smell the Freedom: Assessing the Impact of Sensory Packaging on Implicit and Explicit Brand Knowledge
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    Chapter 174 User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract
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    Chapter 175 How Can the Ratings be So Different? Reasoning to Identify Factors Explaining Airbnb’s Satisfaction Rating Advantage over Hotels: An Abstract
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    Chapter 176 Customer-to-Customer Interactional Justice: A New Challenge for Service Recovery via Social Media
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    Chapter 177 Negative eWOM in Social Media and Stock Evolution: An Abstract
  179. Altmetric Badge
    Chapter 178 The Role of Audience Comments in YouTube Vlogs: An Abstract
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    Chapter 179 Small Wineries’ Entrepreneurial Marketing Practices and Social Media Use: An Abstract
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    Chapter 180 Is Your Sales Manager Attractive? Examining the Impact of Attractiveness on Credibility: An Abstract
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    Chapter 181 Sales Managers’ Ethical Leadership and Salesperson Outcomes: The Role of Emulation Intentions: An Abstract
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    Chapter 182 Person-Supervisor Fit in Sales: An Application of Self-Determination Theory: An Abstract
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    Chapter 183 One for Me, One for You: Exploring Consumers’ Motivations to Share Referral Coupons: An Abstract
  185. Altmetric Badge
    Chapter 184 Consumer-Perceived Probability of Food Waste and Attitudes Towards Sales Promotions: An Abstract
  186. Altmetric Badge
    Chapter 185 Mobile In-Store Advertising: Exploring the Effects of Location-Based Mobile Promotions on Shopping Behavior: An Abstract
  187. Altmetric Badge
    Chapter 186 How to Simplify Consumers’ Product Choice: An Exploration of Different Information Sources at the Point of Sale: An Abstract
  188. Altmetric Badge
    Chapter 187 Are Those Immersive Online Ads Really Effective? Consumers’ Responses to 360° Video Ads in Different Media Platforms: An Abstract
  189. Altmetric Badge
    Chapter 188 Developing a Typology of Native Advertising: An Abstract
  190. Altmetric Badge
    Chapter 189 Towards an Analytical Framework to Understand Consumer Disengagement with Digital Advertising: An Abstract
  191. Altmetric Badge
    Chapter 190 Unpacking Effects in Consumer Judgments: An Abstract
  192. Altmetric Badge
    Chapter 191 Induction of Construal-Level Mindset via Experience of Surprise: An Abstract
  193. Altmetric Badge
    Chapter 192 Exploring the Role of Attitudinal vs. Situational Ambivalence in Consumer Choice: An Abstract
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    Chapter 193 A Review of the Cognitive and Affective Country-of-Origin’s Effects and Their Influence on an Organisational Attribution of Blame Post a Crisis Event: An Abstract
  195. Altmetric Badge
    Chapter 194 The Impact of Power Distance Belief and Psychological Distance on Decision-Making: An Abstract
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    Chapter 195 Conceptualising Beauty in Consumer Research: A Framework and Research Agenda: An Abstract
  197. Altmetric Badge
    Chapter 196 Innovation in Retail Business Models: How Adding Bricks to Clicks Affects Shoppers’ Purchase Intention: An Abstract
  198. Altmetric Badge
    Chapter 197 Anonymity, Anxiety, and Abandonment: How Product Packaging and Location Impact the Shopper: An Abstract
  199. Altmetric Badge
    Chapter 198 Internet Killed the Radio Star? An Abstract
  200. Altmetric Badge
    Chapter 199 Evaluating the Effectiveness of Brand Communication on Implicit and Explicit Brand Knowledge in Virtual Spaces: The Case of Sports Sponsorship Exposure in Video Games: An Abstract
  201. Altmetric Badge
    Chapter 200 Spatial Effect of Country-Level Factors on Export Competitiveness from Emerging Market: An Empirical Study of Spatial Effect in Export Trade of Agricultural Business from Emerging Markets: An Abstract
  202. Altmetric Badge
    Chapter 201 E-Commerce Corporations (ECCs) Internationalization: A Case Exploration: An Abstract
  203. Altmetric Badge
    Chapter 202 International Marketing and the Migrant-Owned Enterprise: Research Propositions: An Abstract
  204. Altmetric Badge
    Chapter 203 Investigating Relationship Dependence in International B2B Channel Relationships: An Abstract
  205. Altmetric Badge
    Chapter 204 Storytelling in Business-to-Business Advertising: An Abstract
  206. Altmetric Badge
    Chapter 205 Effects of B2B Customers’ Perceived Benefits on Willingness to Disclose Information in an Online Exchange: An Abstract
  207. Altmetric Badge
    Chapter 206 Examining Sales and Purchase Approaches in Complex Business Relationships: An Abstract
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    Chapter 207 Making Money with Paid Content: Empirical Investigations on Consumers’ Reactions to Free-to-Fee Switches and Preview Characteristics: An Abstract
  209. Altmetric Badge
    Chapter 208 Marketing Ploy or Strategic Initiative: An Investigation of Deceptive Advertising: An Abstract
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Title
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Published by
Springer International Publishing, November 2018
DOI 10.1007/978-3-319-99181-8
ISBNs
978-3-31-999180-1, 978-3-31-999181-8
Editors

Krey, Nina, Rossi, Patricia

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The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
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Geographical breakdown

Country Count As %
Unknown 48 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 9 19%
Student > Ph. D. Student 5 10%
Student > Doctoral Student 4 8%
Student > Bachelor 4 8%
Lecturer 4 8%
Other 9 19%
Unknown 13 27%
Readers by discipline Count As %
Business, Management and Accounting 17 35%
Computer Science 4 8%
Engineering 4 8%
Social Sciences 3 6%
Psychology 3 6%
Other 5 10%
Unknown 12 25%