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Chapter title |
Vertical vs. Horizontal Packaging Design: Investigating the Effects of Packaging Form on Consumers’ Perception of Utilitarian FoodProducts: An Abstract
|
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Chapter number | 69 |
Book title |
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
|
Published by |
Springer, Cham, May 2018
|
DOI | 10.1007/978-3-319-99181-8_69 |
Book ISBNs |
978-3-31-999180-1, 978-3-31-999181-8
|
Authors |
Klaus-Peter Wiedmann, Jannick Bettels, Janina Haase, Wiedmann, Klaus-Peter, Bettels, Jannick, Haase, Janina |