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Mendeley readers
| Title |
Marketing sucht Zielgruppe … oder: Was macht der Gorilla am POS?
|
|---|---|
| Published by |
Gabler Verlag, January 2015
|
| DOI | 10.1007/978-3-658-07727-3 |
| ISBNs |
978-3-65-807726-6, 978-3-65-807727-3
|
| Authors |
Hilbig, Heino, Heino Hilbig |
Mendeley readers
The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 21 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 9 | 43% |
| Student > Bachelor | 6 | 29% |
| Student > Ph. D. Student | 1 | 5% |
| Researcher | 1 | 5% |
| Student > Postgraduate | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 3 | 14% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 12 | 57% |
| Economics, Econometrics and Finance | 3 | 14% |
| Computer Science | 1 | 5% |
| Psychology | 1 | 5% |
| Design | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 3 | 14% |