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| Chapter title |
Kapitel 1 – Strategie: Am achten Tag schuf er die Marke, oder?
|
|---|---|
| Chapter number | 1 |
| Book title |
Marketing sucht Zielgruppe … oder: Was macht der Gorilla am POS?
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-07727-3_1 |
| Book ISBNs |
978-3-65-807726-6, 978-3-65-807727-3
|
| Authors |
Heino Hilbig |