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The Role of Emotions in Advertising: A Call to Action

Overview of attention for article published in Journal of Advertising, April 2019
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (62nd percentile)
  • Above-average Attention Score compared to outputs of the same age and source (55th percentile)

Mentioned by

twitter
4 X users

Citations

dimensions_citation
93 Dimensions

Readers on

mendeley
324 Mendeley
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Title
The Role of Emotions in Advertising: A Call to Action
Published in
Journal of Advertising, April 2019
DOI 10.1080/00913367.2019.1579688
Authors

Karolien Poels, Siegfried Dewitte

X Demographics

X Demographics

The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 324 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 324 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 35 11%
Student > Ph. D. Student 32 10%
Student > Master 32 10%
Student > Doctoral Student 16 5%
Lecturer 12 4%
Other 35 11%
Unknown 162 50%
Readers by discipline Count As %
Business, Management and Accounting 69 21%
Social Sciences 36 11%
Psychology 12 4%
Design 7 2%
Arts and Humanities 6 2%
Other 26 8%
Unknown 168 52%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 25 November 2021.
All research outputs
#6,970,301
of 23,140,503 outputs
Outputs from Journal of Advertising
#159
of 420 outputs
Outputs of similar age
#129,297
of 351,802 outputs
Outputs of similar age from Journal of Advertising
#4
of 9 outputs
Altmetric has tracked 23,140,503 research outputs across all sources so far. This one has received more attention than most of these and is in the 69th percentile.
So far Altmetric has tracked 420 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.9. This one has gotten more attention than average, scoring higher than 61% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 351,802 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 62% of its contemporaries.
We're also able to compare this research output to 9 others from the same source and published within six weeks on either side of this one. This one has scored higher than 5 of them.