The Role of Emotions in Advertising: A Call to Action

Overview of attention for article published in Journal of Advertising, April 2019

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Above-average Attention Score compared to outputs of the same age (62nd percentile)
Above-average Attention Score compared to outputs of the same age and source (55th percentile)

So far, Altmetric has seen 4 X posts from 4 X users, with an upper bound of 2,552 followers.

Vous pouvez lire ça, par exemple : https://t.co/K0brHcx5iw

@SimoneKrouwer We write about this in a recent paper, although more focused on integral instead of incidental emotions: https://t.co/VtSjmExsFM

RT @KPoels: New publication! And 50 free downloads :-) The Role of Emotions in Advertising: A Call to Action https://t.co/Xcsk0l0dL4

RT @KPoels: New publication! And 50 free downloads :-) The Role of Emotions in Advertising: A Call to Action https://t.co/Xcsk0l0dL4

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