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Management Practices in Asia

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Cover of 'Management Practices in Asia'

Table of Contents

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    Book Overview
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    Chapter 1 Asia: The Continent of Superlatives and Contradictions
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    Chapter 2 Overview of the Book
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    Chapter 3 neolid: A French Start-Up in Japan and South Korea
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    Chapter 4 Taking the Road to India? Under Armour’s Internationalization Strategies
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    Chapter 5 Garuda Indonesia: A Turbulent Journey to Global Expansion
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    Chapter 6 New Game: Should the Multinational Crop Protection Company CPG Enter China’s M-Commerce Market?
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    Chapter 7 Trung Nguyen Group and the Global Coffee Dream: Advantage at Home but Also Abroad?
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    Chapter 8 Late to the Party: Can Starbucks Become the Life of It?
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    Chapter 9 Paris Baguette: How a South Korean Bakery Is Entering Europe Through the Capital of France
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    Chapter 10 Lipton’s Tea Plantations in India: Is There a Gap Between Saying and Doing in Sustainability?
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    Chapter 11 A New Home for MusHome? Positioning Mushroom Growing Kit Through Social Media Marketing
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    Chapter 12 Pizza Hut Vietnam: Adapting a Global Code of Conduct
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    Chapter 13 A Breath of Fresh Air: Creating Shared Value in the Philippines
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    Chapter 14 Schneider Electric India Private Limited: The CSR Dilemma
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    Chapter 15 Materialise: Teaching Along the Silk Road
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    Chapter 16 Guidance vs. Facilitation: A Critical Juncture for Coaching Services
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    Chapter 17 Coach! The Challenge of Leadership Coaching and Mentoring in the Context of Intercultural Work Environments
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    Chapter 18 Female Career Coaching for a Multinational Company in China
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    Chapter 19 Fostering a Collaborative Mindset
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    Chapter 20 The Rise and Fall of Boundaries
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mendeley
11 Mendeley
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Title
Management Practices in Asia
Published by
Springer International Publishing, September 2019
DOI 10.1007/978-3-030-19662-2
ISBNs
978-3-03-019661-5, 978-3-03-019662-2
Editors

Prange, Christiane, Kattenbach, Ralph

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 11 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 2 18%
Student > Doctoral Student 1 9%
Unknown 8 73%
Readers by discipline Count As %
Nursing and Health Professions 1 9%
Economics, Econometrics and Finance 1 9%
Social Sciences 1 9%
Unknown 8 73%