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Management Practices in Asia

Overview of attention for book
Cover of 'Management Practices in Asia'

Table of Contents

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    Book Overview
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    Chapter 1 Asia: The Continent of Superlatives and Contradictions
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    Chapter 2 Overview of the Book
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    Chapter 3 neolid: A French Start-Up in Japan and South Korea
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    Chapter 4 Taking the Road to India? Under Armour’s Internationalization Strategies
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    Chapter 5 Garuda Indonesia: A Turbulent Journey to Global Expansion
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    Chapter 6 New Game: Should the Multinational Crop Protection Company CPG Enter China’s M-Commerce Market?
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    Chapter 7 Trung Nguyen Group and the Global Coffee Dream: Advantage at Home but Also Abroad?
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    Chapter 8 Late to the Party: Can Starbucks Become the Life of It?
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    Chapter 9 Paris Baguette: How a South Korean Bakery Is Entering Europe Through the Capital of France
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    Chapter 10 Lipton’s Tea Plantations in India: Is There a Gap Between Saying and Doing in Sustainability?
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    Chapter 11 A New Home for MusHome? Positioning Mushroom Growing Kit Through Social Media Marketing
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    Chapter 12 Pizza Hut Vietnam: Adapting a Global Code of Conduct
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    Chapter 13 A Breath of Fresh Air: Creating Shared Value in the Philippines
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    Chapter 14 Schneider Electric India Private Limited: The CSR Dilemma
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    Chapter 15 Materialise: Teaching Along the Silk Road
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    Chapter 16 Guidance vs. Facilitation: A Critical Juncture for Coaching Services
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    Chapter 17 Coach! The Challenge of Leadership Coaching and Mentoring in the Context of Intercultural Work Environments
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    Chapter 18 Female Career Coaching for a Multinational Company in China
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    Chapter 19 Fostering a Collaborative Mindset
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    Chapter 20 The Rise and Fall of Boundaries
Attention for Chapter 8: Late to the Party: Can Starbucks Become the Life of It?
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mendeley
3 Mendeley
Summary
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Chapter title
Late to the Party: Can Starbucks Become the Life of It?
Chapter number 8
Book title
Management Practices in Asia
Published by
Springer, Cham, January 2019
DOI 10.1007/978-3-030-19662-2_8
Book ISBNs
978-3-03-019661-5, 978-3-03-019662-2
Authors

Khoi Bui-Kinh

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 1 33%
Unknown 2 67%
Readers by discipline Count As %
Business, Management and Accounting 1 33%
Unknown 2 67%

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