| Title |
In pursuit of an effective B2B digital marketing strategy in an emerging market
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, August 2019
|
| DOI | 10.1007/s11747-019-00687-1 |
| Authors |
Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Raj Agnihotri, Nôga Simões De Arruda Corrêa da Silva, S. Arunachalam |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 50% |
| Qatar | 1 | 25% |
| Unknown | 1 | 25% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Science communicators (journalists, bloggers, editors) | 2 | 50% |
| Members of the public | 2 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 847 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 847 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 109 | 13% |
| Student > Bachelor | 72 | 9% |
| Lecturer | 49 | 6% |
| Student > Ph. D. Student | 47 | 6% |
| Student > Doctoral Student | 36 | 4% |
| Other | 114 | 13% |
| Unknown | 420 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 248 | 29% |
| Economics, Econometrics and Finance | 35 | 4% |
| Computer Science | 33 | 4% |
| Social Sciences | 30 | 4% |
| Unspecified | 24 | 3% |
| Other | 54 | 6% |
| Unknown | 423 | 50% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 12 September 2019.
All research outputs
#12,838,524
of 23,154,520 outputs
Outputs from Journal of the Academy of Marketing Science
#375
of 749 outputs
Outputs of similar age
#151,929
of 342,290 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#10
of 21 outputs
Altmetric has tracked 23,154,520 research outputs across all sources so far. This one is in the 44th percentile – i.e., 44% of other outputs scored the same or lower than it.
So far Altmetric has tracked 749 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one is in the 49th percentile – i.e., 49% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 342,290 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 54% of its contemporaries.
We're also able to compare this research output to 21 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 52% of its contemporaries.