RT @JAMS_updates: What is the pattern of influence of firm-initiated and market-initiated digital communications on #B2B sales and customer…
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RT @JAMS_updates: What is the pattern of influence of firm-initiated and market-initiated digital communications on #B2B sales and customer…
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What is the pattern of influence of firm-initiated and market-initiated digital communications on #B2B sales and customer acquisition? New research in JAMS encourages managers to rethink their digital strategies in emerging market contexts: https://t.co/Im
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Just published our article "In pursuit of an effective B2B digital marketing s.." with #Springer https://t.co/H0pWPKU57I via @SN_Authors