| Title |
The impact of storytelling on the consumer brand experience: The case of a firm-originated story
|
|---|---|
| Published in |
Journal of Brand Management, March 2012
|
| DOI | 10.1057/bm.2012.15 |
| Authors |
Anna Lundqvist, Veronica Liljander, Johanna Gummerus, Allard van Riel |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 33% |
| Australia | 1 | 33% |
| Netherlands | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 633 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Spain | 2 | <1% |
| Netherlands | 1 | <1% |
| Germany | 1 | <1% |
| Iran, Islamic Republic of | 1 | <1% |
| Australia | 1 | <1% |
| Unknown | 627 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 145 | 23% |
| Student > Bachelor | 97 | 15% |
| Student > Ph. D. Student | 65 | 10% |
| Student > Doctoral Student | 31 | 5% |
| Lecturer | 20 | 3% |
| Other | 57 | 9% |
| Unknown | 218 | 34% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 222 | 35% |
| Social Sciences | 82 | 13% |
| Economics, Econometrics and Finance | 41 | 6% |
| Arts and Humanities | 21 | 3% |
| Computer Science | 11 | 2% |
| Other | 32 | 5% |
| Unknown | 224 | 35% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 October 2021.
All research outputs
#12,562,634
of 22,663,969 outputs
Outputs from Journal of Brand Management
#98
of 323 outputs
Outputs of similar age
#83,354
of 156,015 outputs
Outputs of similar age from Journal of Brand Management
#2
of 11 outputs
Altmetric has tracked 22,663,969 research outputs across all sources so far. This one is in the 44th percentile – i.e., 44% of other outputs scored the same or lower than it.
So far Altmetric has tracked 323 research outputs from this source. They receive a mean Attention Score of 3.6. This one has gotten more attention than average, scoring higher than 66% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 156,015 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 46th percentile – i.e., 46% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 81% of its contemporaries.