The impact of storytelling on the consumer brand experience: The case of a firm-originated story

Overview of attention for article published in Journal of Brand Management, March 2012

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twitter: 3 X users

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mendeley: 643 Mendeley

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So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 13,458 followers.

Are you looking for scientific proof that #Storytelling has a positive effect on the image and sales of consumer brands? This study is the proof: https://t.co/lPiY9Xdqhs

04 Oct 2021

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RT @lovemarkscampus Does knowing a company story affect consumer brand experience? This journal study investigates http://t.co/LDM2yAYe

02 Apr 2012

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Brand stories can be used to create and reinforce positive brand associations #MarketingisPsychology http://t.co/kfpGZcdJ v @Lovemarkscampus

27 Mar 2012

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