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X Demographics
Mendeley readers
Chapter title |
The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten
|
---|---|
Chapter number | 20 |
Book title |
Marketing and Smart Technologies
|
Published by |
Springer, Singapore, November 2019
|
DOI | 10.1007/978-981-15-1564-4_20 |
Book ISBNs |
978-9-81-151563-7, 978-9-81-151564-4
|
Authors |
José Paulo Marques dos Santos, Hugo Ferreira, Joaquim Reis, Diana Prata, Sofia Pereira Simões, Inês Drummond Borges, dos Santos, José Paulo Marques, Ferreira, Hugo, Reis, Joaquim, Prata, Diana, Simões, Sofia Pereira, Borges, Inês Drummond |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
Spain | 1 | 100% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 22 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 4 | 18% |
Student > Master | 3 | 14% |
Student > Bachelor | 2 | 9% |
Researcher | 2 | 9% |
Professor | 1 | 5% |
Other | 3 | 14% |
Unknown | 7 | 32% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 4 | 18% |
Business, Management and Accounting | 2 | 9% |
Psychology | 2 | 9% |
Engineering | 2 | 9% |
Sports and Recreations | 1 | 5% |
Other | 2 | 9% |
Unknown | 9 | 41% |