You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
The Use of Virtual Reality in Marketing: Exploring the Need for Technology and Language Adaptation to Create High Quality Immersive Experiences
|
---|---|
Chapter number | 8 |
Book title |
Marketing and Smart Technologies
|
Published by |
Springer, Singapore, November 2019
|
DOI | 10.1007/978-981-15-1564-4_8 |
Book ISBNs |
978-9-81-151563-7, 978-9-81-151564-4
|
Authors |
Markus Rach, Russell Scott, Rach, Markus, Scott, Russell |
Mendeley readers
The data shown below were compiled from readership statistics for 54 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 54 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 10 | 19% |
Student > Bachelor | 9 | 17% |
Student > Master | 4 | 7% |
Student > Doctoral Student | 2 | 4% |
Unspecified | 1 | 2% |
Other | 5 | 9% |
Unknown | 23 | 43% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 23 | 43% |
Unspecified | 1 | 2% |
Computer Science | 1 | 2% |
Economics, Econometrics and Finance | 1 | 2% |
Psychology | 1 | 2% |
Other | 1 | 2% |
Unknown | 26 | 48% |