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Mendeley readers
Attention Score in Context
| Title |
The Impact of Advertising On Market Share
|
|---|---|
| Published in |
Journal of Advertising Research, March 2019
|
| DOI | 10.2501/jar-2019-011 |
| Authors |
Nicholas De Canha, Michael Ewing, Ali Tamaddoni |
Mendeley readers
The data shown below were compiled from readership statistics for 39 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 39 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 6 | 15% |
| Student > Master | 3 | 8% |
| Lecturer | 2 | 5% |
| Student > Bachelor | 2 | 5% |
| Other | 2 | 5% |
| Other | 4 | 10% |
| Unknown | 20 | 51% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 7 | 18% |
| Social Sciences | 5 | 13% |
| Arts and Humanities | 2 | 5% |
| Economics, Econometrics and Finance | 2 | 5% |
| Engineering | 2 | 5% |
| Other | 2 | 5% |
| Unknown | 19 | 49% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 May 2021.
All research outputs
#17,295,853
of 25,385,509 outputs
Outputs from Journal of Advertising Research
#129
of 145 outputs
Outputs of similar age
#233,630
of 364,001 outputs
Outputs of similar age from Journal of Advertising Research
#2
of 2 outputs
Altmetric has tracked 25,385,509 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 145 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.3. This one is in the 4th percentile – i.e., 4% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 364,001 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 27th percentile – i.e., 27% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one.