The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications

Overview of attention for article published in Journal of Advertising, January 2021

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About this Attention Score

In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#49 of 492)
High Attention Score compared to outputs of the same age (91st percentile)
High Attention Score compared to outputs of the same age and source (81st percentile)

Mentioned by

news: 3 news outlets

twitter: 1 X user

Citations

dimensions_citation: 165 Dimensions

Readers on

mendeley: 781 Mendeley

Summary News X Dimensions citations

So far, Altmetric has seen 3 news stories from 3 outlets.

The Explosive Growth Of Influencer Marketing, The Law and Future Trajectory

Newsbreak, 01 Nov 2021

Influencer marketing spending in the United States is expected to increase by more than 30% this year, surpassing a significant…

The Explosive Growth Of Influencer Marketing, The Law and Future Trajectory

Entrepreneur , 01 Nov 2021

Influencer marketing spending in the United States is expected to increase by more than 30% this year, surpassing a significant…

The Explosive Growth Of Influencer Marketing, The Law and Future Trajectory

Value Walk, 01 Nov 2021

Influencer marketing spending in the United States is expected to increase by more than 30% this year, surpassing a significant…

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