Virtual idols vs online influencers vs traditional celebrities: how young consumers respond to their endorsement advertising
Article in Young Consumers Insight and Ideas for Responsible Marketers (December 2023)
The most recent citing publications are shown below. View all 10 publications that cite this research output on Dimensions.
A persuasive agent architecture for behavior change intervention
Article in International Journal of Informatics and Communication Technology (IJ-ICT) (August 2022)
Judging a book by its cover? The role of unconventional appearance on social media influencers effectiveness
Article in Journal of Retailing and Consumer Services (May 2022)