↓ Skip to main content

Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions

Overview of attention for article published in Journal of Retailing, June 2013
Altmetric Badge

About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#17 of 425)
  • High Attention Score compared to outputs of the same age (98th percentile)

Mentioned by

news
1 news outlet
blogs
1 blog
twitter
64 X users
facebook
3 Facebook pages
googleplus
1 Google+ user
video
1 YouTube creator

Readers on

mendeley
289 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions
Published in
Journal of Retailing, June 2013
DOI 10.1016/j.jretai.2013.01.002
Authors

Nancy M. Puccinelli, Rajesh Chandrashekaran, Dhruv Grewal, Rajneesh Suri

X Demographics

X Demographics

The data shown below were collected from the profiles of 64 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 289 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 3 1%
Germany 2 <1%
Brazil 2 <1%
Indonesia 1 <1%
France 1 <1%
Colombia 1 <1%
Korea, Republic of 1 <1%
India 1 <1%
Malta 1 <1%
Other 0 0%
Unknown 276 96%

Demographic breakdown

Readers by professional status Count As %
Student > Master 45 16%
Student > Ph. D. Student 43 15%
Student > Bachelor 28 10%
Student > Doctoral Student 24 8%
Researcher 24 8%
Other 68 24%
Unknown 57 20%
Readers by discipline Count As %
Business, Management and Accounting 124 43%
Psychology 33 11%
Economics, Econometrics and Finance 21 7%
Social Sciences 20 7%
Arts and Humanities 6 2%
Other 21 7%
Unknown 64 22%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 76. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 25 September 2023.
All research outputs
#563,802
of 25,374,647 outputs
Outputs from Journal of Retailing
#17
of 425 outputs
Outputs of similar age
#3,954
of 206,480 outputs
Outputs of similar age from Journal of Retailing
#1
of 3 outputs
Altmetric has tracked 25,374,647 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 97th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 425 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 13.2. This one has done particularly well, scoring higher than 96% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 206,480 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them