Opinion piece: Social media: Should marketers engage and how can it be done effectively?

Overview of attention for article published in Journal of Direct, Data & Digital Marketing Practice, January 2008

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (94th percentile)
High Attention Score compared to outputs of the same age and source (80th percentile)

Mentioned by

twitter: 12 X users

wikipedia: 2 Wikipedia pages

Citations

dimensions_citation: 157 Dimensions

Readers on

mendeley: 486 Mendeley

Summary X Wikipedia Dimensions citations

So far, Altmetric has seen 2 citations on 2 Wikipedia pages.

Japanese

スポーツマーケティング

Cited by user Bsx on 29 Nov 2022

スポーツマーケティングは、スポーツを対象としたマーケティングの一部門.

English

Sports marketing

Cited by user RyanHarris19 on 08 May 2017

Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services…

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