This is why the Left makes fun of our side. Consumer behavior science is a thing when it comes to celebrities. It's well established that if the match between the candidate/demographic and the celebrity endorsing is good enough, it can mobilize voters. h
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RT @DrAbioye: Is it useful to have a celebrity endorsement for your health campaign? The answer is it depends on how you use the celebrity.…
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Is it useful to have a celebrity endorsement for your health campaign? The answer is it depends on how you use the celebrity. https://t.co/CWsU0slzaM https://t.co/KNtPp1XL2C
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https://t.co/IPhSH8crLu "The most positive attitudinal effect appeared for male actors who match well with an implicitly endorsed object (d = .90). The most negative effect was found for female models not matching well with an explicitly endorsed object (