From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics | SpringerLink #digitalmarketing #webanalytics #optimization https://t.co/BbfTtMADyB
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From web analytics to digital marketing optimization, Chaffey & Patron have some great insight > https://t.co/FddlutiAOJ (Chaffey, D. & Patron, M. 2012) #bbsdigmarket
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'From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics' (Chaffey & Patron, 2012) https://t.co/kGYM6r2OE4 #BBSdigmarket
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Many companies are failing to utilise analytics and therefore, not getting the potential return that they are looking for. Chaffey and Patron (2012) discuss how companies can increase the commercial value of analytics. https://t.co/QAm6jmnPuv #bbsdigmarket