Kowalkowski, C., Gebauer, H., Kamp, B., & Parry, G. (2017). Servitization and deservitization: Overview, concepts, and definitions. Industrial Marketing Management, 60, 4–10. https://t.co/mBb2qmWdZP @satyanadella $MSFT @Microsoft
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So far I've read and done data servitization. This article made me think of the opposite - deservitization. "Servitization and deservitization: Overview, concepts, and definitions" https://t.co/HNG2KjLdPs #dataeconomy #servitization #data https://t.co/
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Kowalkowski, C., Gebauer, H., Kamp, B., & Parry, G. (2017). Servitization and deservitization: Overview, concepts, and definitions. Industrial Marketing Management, 60, 4-10. https://t.co/p2eNZDld0j https://t.co/zMUolTdeid
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RT @C_Kowalkowski: Interested in #Servitization research? Feel free to read & share 2 IMM open access articles: https://t.co/USnqMrKkoF htt…