Title |
Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging
|
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Published in |
Addictive Behaviors Reports , February 2017
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DOI | 10.1016/j.abrep.2017.02.003 |
Pubmed ID | |
Authors |
Hugh Webb, Benjamin M. Jones, Kathleen McNeill, Li Lim, Andrew J. Frain, Kerry J. O'Brien, Daniel P. Skorich, Peta Hoffmann, Tegan Cruwys |
Abstract |
This study tests a social identity based mechanism for the effectiveness of plain tobacco packaging legislation, introduced in Australia in December 2012, to reduce cigarette smoking. 178 Australian smokers rated their sense of identification with fellow smokers of their brand, positive brand stereotypes, quitting behaviours and intentions, and smoking intensity, both before and seven months after the policy change. Mediation analyses showed that smokers, especially those who initially identified strongly with their brand, experienced a significant decrease in their brand identity following the introduction of plain packaging and this was associated with lower smoking behaviours and increased intentions to quit. The findings provide the first quantitative evidence that brand identities may help maintain smoking behaviour, and suggest the role of social-psychological processes in the effectiveness of public health policy. |
X Demographics
Geographical breakdown
Country | Count | As % |
---|---|---|
Australia | 4 | 16% |
United Kingdom | 3 | 12% |
Germany | 1 | 4% |
Singapore | 1 | 4% |
Indonesia | 1 | 4% |
United States | 1 | 4% |
Unknown | 14 | 56% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 19 | 76% |
Scientists | 3 | 12% |
Practitioners (doctors, other healthcare professionals) | 2 | 8% |
Science communicators (journalists, bloggers, editors) | 1 | 4% |
Mendeley readers
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 44 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 7 | 16% |
Student > Bachelor | 6 | 14% |
Student > Master | 6 | 14% |
Researcher | 5 | 11% |
Lecturer | 3 | 7% |
Other | 5 | 11% |
Unknown | 12 | 27% |
Readers by discipline | Count | As % |
---|---|---|
Psychology | 8 | 18% |
Medicine and Dentistry | 4 | 9% |
Nursing and Health Professions | 4 | 9% |
Design | 3 | 7% |
Social Sciences | 3 | 7% |
Other | 8 | 18% |
Unknown | 14 | 32% |