Still as relevant today as it was in 2013! Check out Edward C. Malthouse, @haenlein, @Bernd_Skiera, Egbert Wege, & Michael Zhang's 2013 article on the ways that CRM needs to adapt to the rise of social media. https://t.co/GNNRD30EVP #TBT #ThrowbackThu
It’s been some years since we published this paper on managing brands in social media, but the idea of brand story is just as relevant. It was a fun project.
RT @JofInteractive: Read this prescient and still relevant #TBT #ThrowbackThursday article by Sonja Gensler, Franziska Völckner, @PingTweet…
Read this prescient and still relevant #TBT #ThrowbackThursday article by Sonja Gensler, Franziska Völckner, @PingTweets, & @c_wiertz on the way that social media has made consumers pivotal authors of brand stories. https://t.co/z5dnxKdxQh! https://t.c