Are conservative approaches to new product selling a blessing in disguise?

Overview of attention for article published in Journal of the Academy of Marketing Science, April 2017

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RT @mvdborgh: Just published Open Access my paper with @jeroenschepers in @JAMS_updates "Are conservative approaches to new product selling…

RT @mvdborgh: Just published Open Access my paper with @jeroenschepers in @JAMS_updates "Are conservative approaches to new product selling…

Just published Open Access my paper with @jeroenschepers in @JAMS_updates "Are conservative approaches to new product selling a blessing in disguise?" with #Springer https://t.co/nU4eO3v9ls @ITEMEindhoven @TUEindhoven @CBScph

RT @JAMS_updates: Are conservative approaches to new product selling a blessing in disguise? New from JAMS: https://t.co/KE7FZ82Ep4 @TUeind…

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