The influence of cause-related marketing on consumer choice: Does one good turn deserve another?

Overview of attention for article published in Journal of the Academy of Marketing Science, April 2000

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RT @SCBConsMark: The influence of cause-related marketing on consumer choice: does one good turn deserve another? https://t.co/mbUzPmanNR #…

The influence of cause-related marketing on consumer choice: does one good turn deserve another? https://t.co/mbUzPmanNR #research #consmark

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