An evaluation of e-mail marketing and factors affecting response

Overview of attention for article published in Journal of Targeting, Measurement & Analysis for Marketing, January 2003

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Why not develop your email knowledge with this interesting journal on affecting responses http://t.co/CxTzDlgdZw #bbsdigmarket

Review of Email marketing literature highlighting the importance of obtaining recipients' permission. http://t.co/lLbmz0vmJ9 #BBSDigMarket

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