Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter?
Article in Journal of Brand Management (March 2020)
The most recent citing publications are shown below. View all 3 publications that cite this research output on Dimensions.
Article in Journal of Brand Management (March 2020)
Preprint in SSRN Electronic Journal (January 2020)
Monograph (January 2019)