Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness
Article in Journal of Current Issues & Research in Advertising (March 2024)
The most recent citing publications are shown below. View all 67 publications that cite this research output on Dimensions.
Article in Journal of Current Issues & Research in Advertising (March 2024)
Article in Health and Social Care Delivery Research (November 2023)
Book chapter (April 2023)