Customer value: The next source for competitive advantage

Overview of attention for article published in Journal of the Academy of Marketing Science, March 1997

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (97th percentile)

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news: 1 news outlet
policy: 3 policy sources
twitter: 1 X user

patent: 4 patents
facebook: 1 Facebook page
wikipedia: 1 Wikipedia page

Citations

dimensions_citation: 2892 Dimensions

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citeulike: 1 CiteULike

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Consumer value

Cited by user HeyElliott on 19 Jan 2024

Consumer value is used to describe a consumer's strong relative preference for certain subjectively evaluated product or service attributes.

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