Explicating corporate brands and their management: Reflections and directions from 1995

Overview of attention for article published in Journal of Brand Management, December 2010

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Professor John M.T. Balmer, Brunel University London, reflects on developments in corporate branding scholarship http://t.co/Ge0X5DamTX

Professor John M.T. Balmer, Brunel University London, reflects on developments in corporate branding scholarship http://t.co/Ge0X5DamTX

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