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Mendeley readers
| Title |
The effect of customer information during new product development on profits from goods and services
|
|---|---|
| Published in |
European Journal of Marketing, September 2014
|
| DOI | 10.1108/ejm-03-2011-0119 |
| Authors |
Lars Witell, Anders Gustafsson, Michael D. Johnson |
Mendeley readers
The data shown below were compiled from readership statistics for 133 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 2 | 2% |
| Spain | 1 | <1% |
| Iran, Islamic Republic of | 1 | <1% |
| Unknown | 129 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 28 | 21% |
| Student > Master | 26 | 20% |
| Student > Doctoral Student | 15 | 11% |
| Student > Bachelor | 10 | 8% |
| Researcher | 10 | 8% |
| Other | 18 | 14% |
| Unknown | 26 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 61 | 46% |
| Social Sciences | 10 | 8% |
| Engineering | 10 | 8% |
| Economics, Econometrics and Finance | 5 | 4% |
| Computer Science | 4 | 3% |
| Other | 11 | 8% |
| Unknown | 32 | 24% |