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@dmitryn @afhill Ha! No. Autocorrect. Keith Goffin, I meant. https://t.co/DaCQdvRCGt
Identifying Hidden Needs
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction to Customers’ Hidden Needs
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Altmetric BadgeChapter 2 Surveys and Interviews
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Altmetric BadgeChapter 3 Focus Groups (And Variations)
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Altmetric BadgeChapter 4 Ethnographic Market Research
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Altmetric BadgeChapter 5 Example: Warehouse Equipment Research
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Altmetric BadgeChapter 6 Repertory Grid Technique
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Altmetric BadgeChapter 7 Involving the User
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Altmetric BadgeChapter 8 Conjoint Analysis
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Altmetric BadgeChapter 9 Combining the Techniques: Designing Breakthrough Products and Services
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Altmetric BadgeChapter 10 Creating a Culture Focused on Hidden Needs