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Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes

Overview of attention for article published in Journal of the Academy of Marketing Science, December 2014
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About this Attention Score

  • Average Attention Score compared to outputs of the same age
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

twitter
1 X user
facebook
2 Facebook pages

Citations

dimensions_citation
63 Dimensions

Readers on

mendeley
223 Mendeley
Summary X Facebook Dimensions citations
So far, Dimensions has found 63 publications that cite this research output.

63

The most recent citing publications are shown below. View all 63 publications that cite this research output on Dimensions.

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