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Online activists vs. Kraft foods: A case of social media hijacking

Overview of attention for article published in Public Relations Review, March 2015
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#42 of 751)
  • High Attention Score compared to outputs of the same age (90th percentile)
  • High Attention Score compared to outputs of the same age and source (92nd percentile)

Mentioned by

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26 X users
facebook
1 Facebook page

Citations

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51 Dimensions

Readers on

mendeley
270 Mendeley