Assessing the intention to adopt computational intelligence in interactive marketing
Article in Journal of Retailing and Consumer Services (May 2024)
The most recent citing publications are shown below. View all 21 publications that cite this research output on Dimensions.
Article in Journal of Retailing and Consumer Services (May 2024)
Article in Young Consumers Insight and Ideas for Responsible Marketers (August 2023)
Article in Environment, Development and Sustainability (August 2023)