Counterfeiting Activities in Manufacturing Versus Service Organizations
Article in International Journal of Applied Logistics (June 2022)
The most recent citing publications are shown below. View all 8 publications that cite this research output on Dimensions.
Brand protection across the enterprise: Toward a total-business solution
Article in Business Horizons (May 2020)
Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter?
Article in Journal of Brand Management (March 2020)