Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform
Article in Electronic Commerce Research and Applications (May 2024)
The most recent citing publications are shown below. View all 30 publications that cite this research output on Dimensions.
Article in Electronic Commerce Research and Applications (May 2024)
Article in Foundations of Science (April 2022)
Conference proceeding (March 2022)