Mitigating the influence of preference-oriented negative electronic word-of-mouth: Investigating the role of consumers’ cognition regarding preference heterogeneity
Article in Electronic Commerce Research and Applications (March 2024)
The most recent citing publications are shown below. View all 27 publications that cite this research output on Dimensions.
Article in Electronic Commerce Research and Applications (March 2024)
Article in Recherche et Applications en Marketing (French Edition) (January 2024)
Article in Journal of the Academy of Marketing Science (December 2023)