Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach

Overview of attention for article published in Journal of Optimization Theory and Applications, October 2004

Altmetric Badge

About this Attention Score

So far, Altmetric has seen 1 Wikipedia article.

The Sethi model was developed by Suresh P. Sethi and describes the process of how sales evolve over time in response to advertising.

This page shows the most recent Wikipedia articles that mention this research output.

Click here to find out how to access more activity.