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Mendeley readers
Attention Score in Context
| Title |
Global vs local brands: how home country bias and price differences impact brand evaluations
|
|---|---|
| Published in |
International Marketing Review, April 2014
|
| DOI | 10.1108/imr-01-2012-0001 |
| Authors |
Warat Winit, Gary Gregory, Mark Cleveland, Peeter Verlegh |
Mendeley readers
The data shown below were compiled from readership statistics for 366 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Malaysia | 1 | <1% |
| Korea, Republic of | 1 | <1% |
| Hong Kong | 1 | <1% |
| Austria | 1 | <1% |
| United Kingdom | 1 | <1% |
| Iran, Islamic Republic of | 1 | <1% |
| Unknown | 360 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 66 | 18% |
| Student > Ph. D. Student | 59 | 16% |
| Student > Bachelor | 45 | 12% |
| Researcher | 18 | 5% |
| Student > Doctoral Student | 17 | 5% |
| Other | 62 | 17% |
| Unknown | 99 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 175 | 48% |
| Social Sciences | 31 | 8% |
| Economics, Econometrics and Finance | 20 | 5% |
| Engineering | 5 | 1% |
| Arts and Humanities | 4 | 1% |
| Other | 21 | 6% |
| Unknown | 110 | 30% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 17 February 2015.
All research outputs
#22,759,452
of 25,373,627 outputs
Outputs from International Marketing Review
#178
of 188 outputs
Outputs of similar age
#209,975
of 241,522 outputs
Outputs of similar age from International Marketing Review
#1
of 1 outputs
Altmetric has tracked 25,373,627 research outputs across all sources so far. This one is in the 1st percentile – i.e., 1% of other outputs scored the same or lower than it.
So far Altmetric has tracked 188 research outputs from this source. They receive a mean Attention Score of 3.2. This one is in the 1st percentile – i.e., 1% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 241,522 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them