Unraveling corporate brand equity: a measurement model based on consumer perception of corporate brands
Article in Journal of Modelling in Management (January 2024)
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Article in Journal of Modelling in Management (January 2024)
Article in Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi (December 2023)
Book chapter (December 2023)