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The importance of achieving #discriminant #validity for #latent #construct https://t.co/GgLl75o2pt
The importance of achieving #discriminant #validity for #latent #construct https://t.co/GgLl75o2pt
Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies https://t.co/JPA3n2Xv1B
Voorhees et al suggest a new mandate for discriminant validity testing in marketing in this new methodological paper: http://t.co/x5WRvBJTax
Voorhees et al suggest a new mandate for discriminant validity testing in marketing in this new methodological paper: http://t.co/x5WRvBJTax