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Vargo & Lusch have a new extension and update of their service-dominant logic, available to read online now: http://t.co/CCiIo7984w
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RT @JAMS_updates: Vargo & Lusch extend and update their service-dominant logic in this new article for JAMS, now available online http://t.…
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RT @SteveVargo: Mktg as institutional design: https://t.co/aMIkVDxs7G. See new #SDLogic article http://t.co/QXED5GustP #institutions #ecosy…